The Ei OPERATOR website and PRO OPERATOR magazine are owned by MWR Media Ltd. We are a family run business, established in 2002 and have worked on a number of key farming titles as well as providing PR services to agricultural businesses. With over 30 years’ experience in farm machinery journalism, our Director, Mick Roberts, has an exceptional knowledge of the industry. He has worked for Power Farming, Farmers Weekly and Crop Production Magazine and has been instrumental in setting up profi International and Farm Machinery Journal. We currently publish Pro Operator – the only magazine dedicated to UK sprayer operators.
The power behind Ei OPERATOR and PRO OPERATOR is Mick Roberts
Our aim is to help UK sprayer operators make better decisions which will have a positive impact on buying decisions, application choices and compliance. Only by showing operators what best practice looks like, will we have a positive impact out in the field. In this way, everybody wins: The Operator; The Farmer; The Agrochemical Company; The Food Supply Chain; The Consumer; The Environment.
To inform and educate every UK sprayer operator by giving them easy access to the only dedicated, online resource, delivering essential information and training from our highly credible and independent team of experts. We will have a positive impact on current practice, thereby supporting sustainable agriculture, improving water quality and protecting the environment.
We are lucky enough to have the backing of organisations who really support our core values.
All our training modules are accredited by City & Guilds under the NRoSO scheme and many of the decisions about the website have been made in conjunction with their key personnel. Their financial support and assistance means we can offer high-quality training, meaningful content and up-to-date advice.
Working with industry leaders such as Syngenta UK Ltd and Vicon, ensures our advice can be trusted, it is accurate and industry-compliant. The team at Syngenta have worked closely with us to make sure we both educate and entertain our members and Vicon are supporting us with machinery-lead advice. Knowing that we have the support of such prestigious companies, developing machinery technology, world class science and innovative crop solutions, adds credibility and kudos to the Ei OPERATOR brand.